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A growing brand can outgrow its warehouse twice at the same time. One side of the business needs full pallets shipped to retailers, distributors, and wholesale partners. The other side needs single-unit orders picked, packed, labelled, and shipped to customers across the country. Those two flows do not behave the same way. Palletized B2B orders need dock space, freight coordination, compliance labels, appointment booking, and careful handling by case or pallet. Pick-and-pack